Campaigns

TL;DR: Campaigns group links that share the same utm_campaign value. The Campaigns dashboard shows aggregate click data across all links in a campaign, so you compare performance across marketing initiatives from one screen.

Group your links by campaign, track performance across UTM parameters, and see which campaigns drive the most clicks.

What Are Campaigns

A campaign in Link Manager Pro is a collection of links that share the same utm_campaign value. Campaigns give you a unified view of click performance, UTM breakdowns, and traffic trends for all the links tied to a specific marketing effort.

Access Campaigns at Link Manager Pro → Campaigns.

Managed vs Virtual Campaigns

Link Manager Pro has two types of campaigns:

Type	Source	Editable	How It Appears
Managed	You create it manually	Yes — full CRUD	Always visible in the campaign list
Virtual	Auto-detected from links or affiliates that have a utm_campaign value	No — read only	Appears in the campaign list alongside managed campaigns

Managed Campaigns

You create managed campaigns through the Campaigns interface. Each managed campaign has its own name, slug, description, and UTM defaults. You have full control to edit and delete managed campaigns.

Virtual Campaigns

Virtual campaigns appear automatically when Link Manager Pro detects links or affiliates with utm_campaign values that do not match any managed campaign. They exist only at query time — there is no saved record for a virtual campaign.

Virtual campaigns let you see campaign-level analytics for UTM values you have not explicitly organized yet. You can convert all virtual campaigns into managed campaigns at once (see Syncing Virtual Campaigns).

Creating a Campaign

1. Go to Link Manager Pro → Campaigns.
2. Click New Campaign.
3. Fill in the campaign fields:

Field	Description
Campaign Name	Descriptive name for the campaign (e.g., "Spring Sale 2026"). Required.
Campaign Slug	Auto-generated from the name. Used as the utm_campaign value in URLs.
Description	Optional notes about the campaign's purpose or target audience.

4. Under Default UTM Parameters, set values that are pre-filled when you select this campaign on a link:

Field	Description
Source (utm_source)	Default UTM source (e.g., "newsletter")
Medium (utm_medium)	Default UTM medium (e.g., "email")
Term (utm_term)	Default UTM term (e.g., "discount")
Content (utm_content)	Default UTM content (e.g., "header-banner")

5. Click Create Campaign.

The new campaign immediately starts aggregating any links whose utm_campaign value matches the campaign slug.

Viewing Campaign Analytics

Open any campaign from the list to see its full report. The campaign report includes:

Summary Metrics

Metric	Description
Total Clicks	Sum of all clicks across every link in the campaign
Unique Clicks	Distinct visitors who clicked campaign links
Links in Campaign	Number of pretty links using this campaign
Top Source	The most used utm_source value across campaign links

UTM Variant Breakdown

The report shows a table of UTM variant combinations used by links in the campaign. Each row represents a unique combination of source, medium, term, and content values.

For each combination, you see:

Column	Description
Source	utm_source value for this variant (e.g., google, newsletter)
Medium	utm_medium value (e.g., email, cpc)
Term	utm_term value (e.g., discount, promo)
Content	utm_content value (e.g., header-banner, sidebar)
Links	Number of links using this combination
Clicks	Total clicks across those links
Unique	Distinct visitors across those links

Clicks Over Time

A date-range chart shows total and unique clicks over time for the campaign. You can adjust the date window using presets or a custom range. Days with no clicks still appear on the timeline.

Campaign Links

The campaign report includes a paginated list of all links with a matching utm_campaign value. For each link, you see:

• Slug
• Target URL
• Clicks

Use this list to identify which individual links contribute the most to your campaign's performance.

Syncing Virtual Campaigns

Virtual campaigns are auto-detected but not saved. You can convert them all into managed campaigns at once.

1. Go to Link Manager Pro → Campaigns.
2. Click Sync Campaigns.
3. Link Manager Pro loads a list of virtual campaigns that do not yet have a managed counterpart. Each entry shows its suggested name, slug, link count, and total clicks.
4. Click Sync N Campaigns to convert all of them into managed campaigns.
5. A progress bar shows each campaign being created. When finished, you see a summary of how many succeeded and how many failed.
6. Click Done to close the dialog.

The converted campaigns use the virtual campaign's slug as the campaign slug and a human-friendly version of it as the name. Description and UTM defaults are left empty so you can fill them in later by editing each campaign.

If no virtual campaigns exist, you see a message confirming all campaigns are already synced.

Campaign List

The main campaign list shows all managed and virtual campaigns together, with these columns:

Column	Description
Campaign	Name of the managed campaign or the detected utm_campaign value
Type	Whether the campaign is Managed or Virtual
Links	Number of links with a matching utm_campaign
Total Clicks	Sum of clicks across all campaign links
Unique Clicks	Distinct visitors across all campaign links
Sources	The utm_source values used by links in the campaign

You can search campaigns by name or slug using the search field above the table. Click any row to open its report.

Best Practices

Use Consistent Naming

Establish a naming convention for your utm_campaign values and stick to it. Consistent naming ensures links group into the correct campaigns automatically.

Good: spring-sale-2026, product-launch-q2, newsletter-weekly

Avoid: Spring Sale!, test123, campaign

Follow UTM Conventions

• Use lowercase values for all UTM parameters to avoid case-sensitivity splits.
• Keep utm_source and utm_medium consistent across campaigns (e.g., always google not sometimes Google).
• Use utm_content to differentiate link placements within the same campaign (e.g., hero-banner vs sidebar-widget).

Convert Virtual Campaigns

Check the sync dialog regularly. Convert virtual campaigns into managed campaigns so you can add descriptions and UTM defaults for future links.

Review Campaign Reports

Check campaign reports after each marketing push to measure which campaigns and UTM variants drive the most engagement. Use the time series to correlate click spikes with specific actions you took.

Google Analytics Integration

UTM parameters automatically flow to Google Analytics when visitors click through your campaign links. Find campaign data in GA4 under Reports → Acquisition → Traffic acquisition, where you can change the primary dimension to Session campaign, source, or medium. Link Manager Pro tracks clicks at the redirect level. GA provides downstream metrics like conversions, bounce rate, and session duration. Use both together: Link Manager Pro for click volume at the redirect, GA for on-site behavior after the click.